The brand building journey

Here is a sneak peak into some of the questions i jotted down in my diary as i began the process of building my brand.

1. What transformation do i want to help people achieve?

2. What would a dream testimonial for my brand be?

3. What are some of the concerns you have seen in the market

4. What makes me different

5. What does my brand care about?

6. Who do you really want to work with ?Why?

7. How could you reach more of those people / connect with them on a deeper and more emotional level?

8. What’s the story behind what you do?

9. Why did you start?

10. What keeps you going?

11. Why should people care?

12. What sort of impact is your brand having on the world around it?

Sometimes we can be quick to give up, but one thing i know for certain is that building a distinctive brand takes time and effort. But the end result is so worth it. The transformation is deep and amazing. I’m currently working on a wonderful marketing plan workbook that incorporates these questions, which I’ll be sending your way as soon as it’s done.

#cmobossbabe